Posted by: Neal Lachman | July 4, 2009

Rutger Hauer and iUHBA Networks, Inc.

Last week we made an offer to Hollywood actor Rutger Hauer (known from movies like Blade Runner, Nighhawks, Lady Hawk, Sin City and Batman Begins) to become our corporate Anchor Man. He would be the international face of our company for the next 5 years. I don’t see why he wouldn’t agree.

As you know,  Verizon Communications had James Earl Jones as their service spokesperson, but Rutger Hauer would be anchored with us in a much more powerful, artistic way. He has several charities through which he supports young filmmakers and actors, and he has a deep artistic foundation. Thus, we have offered a multi-million dollar package for the campaign and the sponsorships, whereby we will give him all artistic freedom.

Now you may ask, “why Rutger Hauer and not Brad Pitt?” Well, first of all, I know Rutger personally since almost three years now. I first met him nearby our investment firm’s (L&MCP) Park Avenue offices. Second, we don’t want just another campaign. We want to contribute to art and artists, and Rutger is passionate about that – in fact, it was his idea. Third, Rutger Hauer is of Dutch origin; he is seen by the Dutch population as among the most successful “export products” from the Netherlands, where iUHBA Networks has a major project through its UHBA Nederland Holding. Thus, Rutger is a great international bridge for us, from Netherlands to the USA to the rest of the world where we license our Fiber Broadband Strategy.

Below are some 2007 pictures of Rutger, my two brothers, and me. We met up in Schiphol, the Netherlands where he was on his way to Venice. (I am the one in the grey suit. I lost weight since! Thank goodness)

neal-rutger-djoti-1

neal-rutger-djoti

aniel-rutger-djoti-1

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